This book is different from other logo books. All the logos featured are discussed, commented by the authors. The four authors are Margo Chase, Rian Huges, Ron Miriello and Alex W.White. Each are graphic designers with years of experience.
Right at the beginning, there's a Q&A for each author, followed by what they think are the 10 mistakes designers make when creating a logo.
The value of the book comes from the comments of these authors. They explain why some logos work and why others don't. In the bonus chapter which contains less effective logos, there are explanations for how to improve the logos. All captions are short and straight to the point.
There's plenty of insight to be drawn into the art of creating logos.
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