Book Preview: Advertising Now. Print

Submitted by  Teoh Yi Chie on  April 1, 2012 - 10:35 am

Advertising Now. Print

Book description from taschen.com:

The art of selling: today's most effective and original ads

The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world’s best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.

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Visit the link beside to read more reviews on Amazon.

Country-specific Amazon links for this book:
Amazon.com | Amazon.ca | Amazon.co.uk | Amazon.fr | Amazon.de | Amazon.co.jp

Tags
graphic design book reviews
advertising
taschen
julius wiedemann

Comments

Azura (not verified) Tue, 22 Sep 2026 - 18:16

What makes a book like this useful to me is being able to look at advertising as a form of visual communication rather than just a collection of campaigns. Seeing examples from different countries and categories makes it easier to notice how much the same product can be presented differently depending on the audience and cultural context. The annotations about the agencies, clients and products also make the examples more useful for studying the decisions behind the finished work.

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