This book is more on product packaging and points of purchase design. There are examples from carrying bags, wine bottles, product labels and etc.
Each design is captioned to explain the rational and concept behind. For example, what message colours are suppose to convey, what qualities can glossy surface bring across and other design applications.
There are actually 4 main chapters: Standard Printing, Specialist Printing, Materials and Finishing. They are self explanatory and the chapters gives examples in that design aspect.
There are 192 pages. I should guess that there are more than 100 examples since some of the page spreads feature 2 products. There's plenty of variety to go about.
This book is great for product designers and marketers.
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