There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.
The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.
Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding.
The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about.
This book is a good resource to go to for anything package design.
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