Interesting how Valve and Blizzard are both jumping on free to play AND user generated content as models for sustaining user engagement and monetization.
It helps that Valve also owns 90% of the game distribution on the PC (not sure numbers for the Mac).
Zynga has shown free to play works, I think the lower stock valuation is just the market behaving in typical thoughtless herd mentality and not quite getting where the value is (ZNGA has been called an 'advertising company'...wtf)
Interesting how Valve and Blizzard are both jumping on free to play AND user generated content as models for sustaining user engagement and monetization.
It helps that Valve also owns 90% of the game distribution on the PC (not sure numbers for the Mac).
Zynga has shown free to play works, I think the lower stock valuation is just the market behaving in typical thoughtless herd mentality and not quite getting where the value is (ZNGA has been called an 'advertising company'...wtf)