Somehow, this volume doesn't wow me as much as the previous volumes.
Some ads are great, in terms of concept and execution. The memorable ones are those with that give simple ideas a slight twist.
Then there are others which doesn't quite work for me, especially those that put a beautiful picture which is nice but that's all. I'm writing this review about two weeks after I read the book and I can't even remember which ad I'm referring to.
The one that I like and remember vividly is the on how accidents can happen to children. And they show a plasticine kid getting rolled over by a wheel, one burned by flames, etc. Those are strong images.
Here's a game you can play while going through the pages. See if you can spot the 9 platinum award winning ads out of the 196 winning entries. Don't pay attention to the caption because they are labeled. And I've already give you one above.
The other thing I didn't like is how paid advertising (from photographers) are smacked right in front. I wouldn't have mind if it's at the back but the editors seem to think they are more important than the actual entries that they have to be put in front.
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