In this book are 50 case studies on redesigning the corporate identity.
Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.
At the end of each case study is a quick tip from the designer on the project.
This book is useful for graphic designers and brand marketers.
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