These are two books from Chinese artist Xu Bing.
The main book is the white one called Book from the Ground: from point to point. It's essentially a pictogram book. What's interesting is there's a story that's told through a series of symbols. It's almost like Egyptian hieroglyphics, a puzzle where you have to figure out the story.
And if you can't figure out the story, you can get The Book about Xu Bing's Book from the Ground which deciphers the symbols and story. This book also features interviews with the artists and showcases his other works.
See those soccer players on the third line? Those are actually soccer player silhouettes in vector graphics created by me. It's quite a surprise to see them here.
You can get the book from APD Singapore and major bookstores in Southeast Asia.