I don't really know when it started but Amazon US are now selling more Ballistic Publishing art books directly. That means that books like Massive Black: Volume 1, The Art of Uncharted 2: Among Thieves and other popular titles are now available direct from Amazon, in additional to the usual offerings from third party merchants.
Prices are about 30% off those listed on Ballistic Publishing website. So it's slightly more affordable now.
Here are some of the titles I noticed that weren't sold directly, but now are:
The Art of Uncharted 2: Among Thieves (book review | amazon.com)
EXPOSE 6: The Finest Digital Art in the Known Universe (amazon.com)
EXPOSE 7: The Finest Digital Art in the Known Universe (amazon.com)
Exotique 5: The World's Most Beautiful CG Characters (book review | amazon.com)
Utherworlds: The Art of Philip Straub (amazon.com)
Massive Black: Volume 1 (book review | amazon.com)
ELEMENTAL 3: The World's Best Autodesk Art (amazon.com)
d'artiste: Character Modeling 3 (book review | amazon.com)
d'artiste Matte Painting 2: Digital Artists Master Class (amazon.com)
d'artiste Digital Painting 2: Digital Artists Master Class (amazon.com)