The cover has some sort of special finish to it. I don't know what it's called so look at the picture I've provided below.
There are more than 1000 designs and photos in this book.
Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.
The variety is great. The quality of design work showcased is high.
There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.
Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! — horror — a generic book title.
For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.
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