Maybe a good way to look at it is that art is more than just the medium? that it's also about where the pigments came from, how it was sourced, and the values that come with it. Maybe it's the process that you paid for, not necessarily the product. In Southeast Asia (or all over Asia), so many art forms are so deeply connected with nature. This paint and the process it went through has something to do with that. I just like the whole idea of it and what they started. If ever I'll buy this product, I will buy the idea that it represents.