I'm afraid you are wrong on this matter Teoh. People do sell books to make money as they don't get money from the sales of their books only, but from other sources too. When the content of a book is mentioned, republished, reprinted, or used by any other way, the owner of the intellectual rights of this book, ( usually the writer) gets paid.
Having said that and talking about this particular case, the person who have already trademarked his brand name is Jake Parker and not Dunn. If Jake Parker is indeed using Dunn's teaching method in his own book, he actually puts the copyright of this method under his trademark and brand, which means that if J.P's book will be published as it is now, Alphonso Dunn might be legally liable for having already publish his own teaching method!
It sounds a bit tricky and some sort of reversed logic but that is how it works. Dunn has a teaching method but not a trademarked brand name that gives him that extra rights to run after anyone who is using it for any purpose as a trademark doesn't cover only the brand name but also the content that goes along with that/any brand name.
As for Jake Parker: he has shown already in public how he is managing his trademark. He has a legal team that runs after anyone who is using this trademark ( and whatever content that trademark covers).
Dunn played it safe when he published his case on his video and blocked with this way the release of Parker's book, sending actually the ball to the publishing company!
Otherwise he should have to sue afterwards both the publishing company and Parker himself ( with whatever that means in legal costs) in order to prove that there is indeed a case of plagiarism as otherwise he would have found himself being sued from Parker's legal team for copyright infrigment.
Those who talk about "cancel culture" don't seem to understand what exactly are the implications of such cases. And also seem to forget that there is the legal style of cancel culture too that have been repeatedly used in the past from companies like IBM, Microsof etc.
I'm afraid you are wrong on this matter Teoh. People do sell books to make money as they don't get money from the sales of their books only, but from other sources too. When the content of a book is mentioned, republished, reprinted, or used by any other way, the owner of the intellectual rights of this book, ( usually the writer) gets paid.
Having said that and talking about this particular case, the person who have already trademarked his brand name is Jake Parker and not Dunn. If Jake Parker is indeed using Dunn's teaching method in his own book, he actually puts the copyright of this method under his trademark and brand, which means that if J.P's book will be published as it is now, Alphonso Dunn might be legally liable for having already publish his own teaching method!
It sounds a bit tricky and some sort of reversed logic but that is how it works. Dunn has a teaching method but not a trademarked brand name that gives him that extra rights to run after anyone who is using it for any purpose as a trademark doesn't cover only the brand name but also the content that goes along with that/any brand name.
As for Jake Parker: he has shown already in public how he is managing his trademark. He has a legal team that runs after anyone who is using this trademark ( and whatever content that trademark covers).
Dunn played it safe when he published his case on his video and blocked with this way the release of Parker's book, sending actually the ball to the publishing company!
Otherwise he should have to sue afterwards both the publishing company and Parker himself ( with whatever that means in legal costs) in order to prove that there is indeed a case of plagiarism as otherwise he would have found himself being sued from Parker's legal team for copyright infrigment.
Those who talk about "cancel culture" don't seem to understand what exactly are the implications of such cases. And also seem to forget that there is the legal style of cancel culture too that have been repeatedly used in the past from companies like IBM, Microsof etc.