The key is internet marketing success is consistency

To market something, you need first to have something to market.

You could be offering your services as an illustrator, selling prints or crafts, or promoting your free web comic. In short, you need to have a product or service to market.

Hopefully, you already have a body of work to represent what you can offer. If not, then you need to start creating them now. Every little bit adds up. There's no such thing as overnight success. Almost every successful artist I know spent hours each day to practice, to perfect their craft.

Posting your work online regularly will contribute significantly to your success online. It's going to get you more fans, customers and clients who are going to commission you with paid assignments.

On my blog is a page of my sketches. I don't update that page as frequently compared to my book reviews, but over the years I've people asking me to draw for them.

There's this theory that says that you can make a living with 1,000 true fans. I believe that to be true. So start attracting fans with your work now. I've bought books from artists' whose blogs I follow. Have you?

How does posting regularly really help?

Think about it this way.

If you update your website once a week, the reader only needs to visit your website once a week to keep up to date with what you're doing.

So the more content you put online, the more reasons you give visitors to come back to see what you've got or planning to do.

That's one reason why creators of web comics put out content regularly or state very clearly what their publishing schedule is like. Some artists post a drawing a day to challenge themselves.

My friend Eva post her Singapore vs Japan comics every Monday. MegaTokyo updates twice a week. xkcd publishes more than 10 times each month. Mattias Adolfsson has new watercolour sketches up more than 20 times each month. Pascal Campion draws every day. Jason Brubaker had a day job and work his nights to publish comic pages of ReMIND online regularly and now has two books out.

I'm sure you know of other web comics as well. Go to their website and see how often they put up new comics.

If your work requires more time to create, like Zen Pencils (twice a month), then you won't be able to update that frequently. That's fine, but update whenever you can.

I've followed the above mentioned websites for years. Some of them started out with less traffic and Facebook fans than my blog. Many have since overtaken me. It goes to say that good content will attract its fair share of audience.

The more you draw, the more you can draw

Even if you think your work is not good enough, you should still post something. If you feel like it may affect your image, join a forum and post your work there.

There are forums for all genres of art. Just to name some that I know, there are ConceptArt.org, WetCanvas, the many Facebook and Google+ groups out there, and many more forums for matte paintings, 3D modeling, sculpting, or crafting. DeviantArt has a scrap section where you can just post your rough sketches and scraps.

I join several Facebook groups where I post my sketches, the same sketches that I post on my blog. I don't not spend a lot of time cross-posting my work because it's just copying and pasting. Just be sure to make sure you post work that's relevant to the forum.

Regardless of where you post, make sure there's some way to revisit your past works. E.g. In Facebook of Google+, post your works into albums instead of just posting them as status updates. It's very difficult to scroll through status updates to look for a particular piece of art.

When you can look back at your old works, you can see how far you've progressed. That's the other advantage of posting regularly. You'll progress. The more you draw, the more you can draw. Practice makes perfect.

'We all have 10,000 bad drawings in us. The sooner we get them out the better.' - Walt Stanchfield

You need discipline

Posting regularly requires discipline.

Regardless of whether you're a full-time artist or hobbyist, you need to establish a schedule. Plan on when to put new works online. Write it down on a Post-it note and stick it to your computer.

I tried one-sketch-a-day once and failed within a week. I've started other blogs and didn't follow up. However, I'm always working on ParkaBlogs. When I'm not at my full-time job, I'm working on ParkaBlogs. When I'm not writing, I visit Amazon, publishers' websites, other blogs and local bookstores to find out what new artbooks are coming. My schedule's already in my subconsciousness.

Here's what you should do now

1. Scan your work now and post it on your website. Write something about it, your inspiration, tools or the story behind the drawing.

2. Register for an account at an art forum and post your work there and ask for critiques. Look at what others are posting. Ask them about their techniques.

3. For inspiration or motivation to get going, check out this thread on ConceptArt:
https://www.conceptart.org/forums/showthread.php/138102-Need-Motivation-...