This is not the artbook for the second Avengers movie featuring Ultron. There's another one specifically for Ultron.
The Road to Marvel's Avengers is just a rehash of all the materials and art from the earlier artbooks for the other Marvel movies, namely Iron Man 1, 2 and 3, Captain America 1 and 2, Thor 1 & 2 and even The Art of Avengers.
If you have been collecting all the other artbooks all along, then there's absolutely no reason for this book. There's nothing new in this book, except some layout changes, e.g. some artworks are printed bigger or shifted around.
This 240-page slipcase hardcover collects only the character design art. You'll get to see a lot of Iron Man suits as that seems to be the most popular. The rest of the characters are given good coverage too. The book focuses on the Avengers and has none of the villains and there's also no Ultron.
The art overall is awesome. But you already know that if you have the earlier artbooks. I had a strong sense of deja vu going through this book and I'm not a big fan of books that rehash material.
I guess if you're only interested in the Avengers movies and not the other character-specific ones, then getting this book makes more sense. Or if you don't want to collect so many artbooks, then this book will be great for you because it has a good selection of art from the other books.
So is this a case of Marvel milking the franchise? I would think so. I bought this book at the bookstore where there wasn't any book description. Imagine someone buying this thinking that it's a book for the second Avenger film.
That's the slipcase.
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